This is the first of a two-part series on Adrian Gonzalez’s evolution as a hitter.
Writing for ESPN.com last year, Dave Cameron suggested that then-newly-acquired slugger Adrian Gonzalez was displaying a new approach at the plate in Boston. Cameron pointed out that, as of May 14, Gonzalez had significantly reduced his walk percentage (BB%) and increased contact on pitches outside the strike zone (O-Contact %). Like 2010, Gonzalez was back to swinging at more pitches, but was making contact on roughly 85% of his swings. That was a huge jump from his carreer average at the time.
Since we’re on the cusp of a new season, I thought it’d be interesting to revisit Gonzalez’s 2011 to see if those early season trends held for the entire year. Overall, Gonzalez put up a .406 wOBA in 2011, versus a .378 with the Padres in 2010. The smooth-swinging first basemen got on base more often and also slugged for a higher percentage —though his ISO numbers were nearly identical. So the question is this: Was his 2011 success due to a different approach?
To figure that out, I created a series of heat maps based on Pitch F/X data that compare Gonzalez’s performances in 2011 and 2010. For the first part of this series, I’m only focusing on his overall performance. In the second part, I’ll take a deeper look and mine his home-road splits.
The first thing we need to check on is whether opposing pitchers took a different approach with Gonzalez after his move to Boston. As the data suggest, pitchers didn’t appear to approach Gonzalez all that differently:

There are some small changes in certain zones, but pitchers were pretty consistent with Gonzalez. Even if you break out fastballs from off-speed pitches, the percentages are basically the same by zone between 2010 and 2011.
Despite the season-to-season similarities, though, we see striking differences in the slugger’s approach in different zones.
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