Diamondbacks Billion Dollar TV Deal and the Bubble that Refuses to Pop
Despite television deals with ESPN, FOX, and TBS that will net Major League Baseball an average of $1.5 billion per year over the next years, franchises derive most of their revenue locally. Ticket sales, advertising, naming rights, local radio broadcasting rights, and local television rights constitute the majority of each team’s revenue. In recent years, new local television deals have generated incredible revenues with one-third of all teams now having signed deals worth at least one billion dollars. The deals have raised a question: When will this television rights bubble burst and send these skyrocketing guarantees back to earth? The Arizona Diamondbacks new television deal, believed to be in excess of one billion dollars, partly answers the question: Not yet.
Skepticism regarding the continual rise of local television contracts is justified. There have been indications recently that all is not well for the regional sports networks. The Los Angeles Dodgers generated news when they signed a contract worth more than $8 billion two years ago. Unfortunately for the Dodgers, that contract is still generating news as Time Warner Cable has been unable to successfully negotiate with the rest of the television providers in the Los Angeles area, leaving 70% of LA homes without the ability to watch Dodgers games on television. The San Diego Padres have had trouble getting their product in local homes before reaching a deal prior to the start of last season, and Houston’s deal has been a disaster as they try to charge high subscriber prices to watch a team they had no plans to make successful for several seasons.