Previously on MLB:Drive to Survive, the first part of this three-part series on growing engagement with the sport via content beyond live games: we enumerated a few of the different types of supplementary media the league and teams might use to awaken interest in dormant fans and highlighted the potential benefits of doing so based on what has worked well for other sports. Since executing a game plan is just as important as the game plan itself, here in Part II, the conversation will shift to what makes supporting content effective.

For every individual, different aspects of sports resonate and keep them returning game after game. In a 2022 Ted Talk, Kate Fagan argued that the many things that give sports their gravity organize themselves into one of two categories: stakes and storylines. “This is what burns at the center of sports. In the Olympics, we have all agreed: a gold medal matters. Same with the World Cup. And now paired with these agreed-upon stakes, we also have even deeper storytelling. Which is how we end up teary-eyed after a three-and-a-half minute NBC vignette about a Romanian gymnast.”

Content designed to drive interest in a sport needs to tell a story and emphasize the stakes. Compelling stories contain developed and dynamic characters, several coats of conflict, and settings with character arcs of their own. Good stories are crafted with precision; they make us feel, contain universal truths, teach us things we didn’t know and didn’t realize we were missing. They meet us where we are. Read the rest of this entry »

No one asked me, but given the trends in attendance, the average age of MLB fans, and the fluctuations in ratings over the past few years, along with the dwindling page space and airtime given to baseball by mainstream media outlets relative to their coverage of other sports, it seems undeniable that baseball no longer holds the “America’s Pastime” title, but rather the considerably less catchy moniker: “America’s Third or Maybe Fourth Favorite Sport.” The battle for consumers’ time and attention wages on, and while baseball started in the pole position, it scraped the wall a few times and now sits a lap down.

The entertainment market is oversaturated. Viewers easily scroll through endless options and click away from any selection that doesn’t immediately spark joy. “The only game in town” marketing strategy simply no longer suffices. So again, while no one asked me, I’m here to offer some unsolicited advice to MLB on how to better sell their game and the characters, settings, and themes that make up its stories. In other words, I’d like to improve their drive to survive within a competitive market.

This article is the first of a three-part series. This edition will provide an overview of alternative forms of supplemental content the league might use to entice new viewers and the potential benefits such content yields. Part II will explore the specifics of how to make supplementary content effective, while Part III will shift the perspective to focus on marketing strategies for individual players at all levels of baseball. Read the rest of this entry »

This is Kiri’s first piece as a FanGraphs contributor. She lives in the Pacific Northwest while contributing part-time to FanGraphs and working full-time as a data scientist. She spent five years working as an analyst for multiple MLB organizations.

By this point, you’ve undoubtedly consumed considerable content regarding the rule changes arriving in the majors for the upcoming season. You know all about the pitch clock dictating when hitters must ready themselves in the box and when pitchers must start their deliveries, as well as the wrinkle this introduces to pickoff attempts. You’ve also heard about the bigger bases and the limits on defensive shifting. Analysts have projected which players stand to be impacted most by the changes, while players who feel the changes make their jobs more difficult have voiced their concerns, and early spring training action has showcased the growing pains of adoption. With much of the existing commentary zooming in on the micro effects for particular players and game situations, let’s take some time to zoom out and ponder the macro effect on the game as a whole. More specifically, let’s ruminate on what makes a game or sport objectively appealing and how the rules — and subsequent changes to them — influence the appeal of a game.

At the most basic level, games are defined by rules dictating play. For those of us who struggle with authority, rules often feel restrictive. It’s no wonder, since rules come across as real haters, with all their “Don’t do this,” and “Don’t do that,” and “You can do this, but no, no, not like that.” That said, we needn’t have such an adversarial relationship with rules. In his book exploring the game of basketball, Nick Greene notes, “Games are peculiar. They are the only pursuit in which rules are used to facilitate fun.” To better understand the dynamic between rules and fun, Greene interviews a game design professor, Eric Zimmerman, who explains, “One of the paradoxes of game design is that the creativity of play is made possible by play’s opposite, which are rules. Rules are in essence constraints, but games don’t feel that way. […] When the rules are activated, what follows is fluid, unpredictable magic.” The rules of any game are finite, but the universe is infinite, implying that infinitely many possibilities exist in the space not covered by the defined rules. The fun in any game lies in the creativity used to explore the infinite space outside the boundaries set forth by the rules. Read the rest of this entry »