Do Cuban Pitchers Cause Attendance Spikes in Miami?
When the Marlins announced their opening day rotation, there was one shocking last minute addition: 20-year-old Jose Fernandez. One of the top pitching prospects in baseball, there had been no talk about carrying him on the Opening Day roster, and he was one of the Marlins first cuts earlier in spring training. While he’s an intriguing talent, he also hasn’t yet pitched above A-ball, and the Marlins are rushing him to the big leagues in a season that is almost certainly not going to result in contention. So, why did they abruptly promote Fernandez to the big leagues?
One idea that has been kicked around is marketing. There is no franchise in professional sports with a bigger image problem than the Miami Marlins, and the second year of the team’s new stadium is expected to be filled with empty seats. The roster has been gutted and filled with replacement level journeyman grasping on to the last legs of their careers, so not only is the team not good, it’s not particularly interesting either. Giancarlo Stanton is about the only reason to go to the park and watch the team play.