Sponsored Post: The Core Four Dynasty
Sponsored by the Ford Motor Company.
Last night, Derek Jeter played his final game at Yankee Stadium, and his career will come to a close this Sunday in Boston, putting an official end to the era of the Yankees Core Four: Mariano Rivera, Andy Pettitte, and Jorge Posada have already sailed off into the metaphorical sunset. And certainly, this particular Yankee dynasty will go down as the premier team of their time.
Over the last 20 years, since those four debuted together in 1995, the Yankees have won 1,897 games, and have a chance to push that to 1,900 total wins with a strong finish this weekend. This mark is easily the best of any team during the Core Four’s reign, 63 wins ahead of the second place Braves and more than 100 wins. This is the group that returned the Yankees to their historical place atop baseball’s landscape, and re-established the franchise’s legacy for a new generation.
And what a legacy it is. This isn’t the Yankees first 20 year stretch of dominance, of course, and the end of the Core Four era allows us to look back at some of the other dominant runs the Yankees have had throughout their history.
Of course, any story about the Yankees history has to start with the Babe Ruth era. After posting just one winning season in the eight years prior to acquiring Ruth from the Red Sox, the team won more games than they lost in 14 of the 15 years Ruth wore the pinstripes. Before acquiring Ruth, the franchise had never reached the World Series; they did it seven times during his time with the team, including their first four championships. During the Ruth era, the Yankees won 61 percent of their games, and dominated baseball in a way that it hadn’t been dominated before.
Of course, things didn’t exactly fall apart when he left, either. With Lou Gehrig around to keep the torch lit, the Yankees won four consecutive World Series titles from 1936-1939, putting an emphatic cap on the two decades of the Ruth/Gehrig combination. From Ruth’s Yankee debut in 1920 to Gehrig’s forced retirement in 1939, the Yankees went 1,903-1,156, good for a remarkable .622 winning percentage. And, of course, the eight World Series championships. The Ruth/Gehrig Yankees were baseball’s first true dynasty, and perhaps remain the most famous dynasty in baseball history.
But if we’re judging Yankee dynasties on their regular season record, the Ruth/Gehrig era teams actually don’t sit atop the pile for the best two-decade run the franchise has ever seen. That belongs to the run of teams that began with the first Gehrig-only championship in 1936. From that point through 1955 — when a center fielder named Mickey Mantle was beginning to blossom into one of the game’s true legends — the Yankees went 1,927-1,142, good for a .628 winning percentage.
They reached the World Series 14 times in those 20 years, and they won 12 of those 14 appearances. Even their down years during this stretch were incredible; in 1954, they went 103-51, but missed the playoffs because the Cleveland Indians won 111 games, setting the American League record for wins in a season. That’s what it took to keep the Yankees out of the World Series in those days; win more games than anyone ever has before.
From that peak in 1955, the team’s rolling 20 year winning percentage began a slow, steady decline, and the team went through some relatively lean years in the 1970s and 1980s; from 1965 to 1984, the team won just three World Series titles in 30 years. One championship every 10 years might be cause for celebration in another city, but compared to the standards that had been set with Ruth’s arrival in New York, it simply wasn’t what Yankee fans had come to expect.
But the Core Four put the franchise back on track. Beginning with their arrival in 1995 through this season, here are the rolling 20 year winning percentages for the Yankees:
Playing in the modern baseball landscape doesn’t allow for quite so much dominance as the sport used to allow — more teams, more playoff spots, free agency, and tools like the luxury tax have made the game far more balanced — but the Jeter-led Yankees restored the Yankees as baseball’s premier franchise, and created a dynasty that will be remembered as one of baseball’s best.
Dave is the Managing Editor of FanGraphs.

“Core Four” is one of the worst baseball terms of the past 100 years. So they also have that going for them.
They also have that time Mo blew the save that cost them a World series they had locked up.
And that time Pettitte left to go play in Houston for 3 years in the middle of the “Core 4”
And the time when Pettitte admitted taking HGH.
u mad bro?
lol relax
wow….
surreal
You ain’t seen nuthin yet.
$$$
#KeepNotGraphs
A sponsored post? It’s explicitly labeled as such, but it still feels very dirty.
How so? Do you feel dirty when a commercial comes on during a TV show you’re watching?
Considering how advertisements affect news content (television and print) – yes, it is very dirty ethically speaking. Creative non-intrusive ways to generate revenue exist. Nonconsensual marketing and advertising is a coercive practice. (Why did Ford have so many recalls this year – spend less on ads and more on building a better f-ing product.) Baseball purists did not want ads on bases, on jerseys: it should not be a surprise that the aesthetic is extended to their preferred internet sources. This direction is actually more palatable because Notgraphs is going. I won’t have much of a reason to return. The direction of articles’ content, and concern expressed in podcasts, toward reaching a bigger audience is not the same as a society for advancing baseball research. David Appleman is a doubtful website owner. Cf. Jeff Loria?
“Nonconsensual marketing and advertising is a coercive practice”
Ross, just point to the doll and tell me how they made you come to Fangraphs.com… don’t be scared.
If that’s the level of insight you have regarding the future of the internet, including ads, privacy, etc., what’s the point.
“Creative non-intrusive ways to generate revenue exist.”
No they don’t, not in any practical sense. That’s why it’s so hard to make money delivering content over the internet.
By my count, Ross has the following scores:
Ambiguous straw man arguments: 3
Undefined assertions: 4
Fallacious opinions: 2
Weird non-sequiters regarding Ford: 1
Knowing what’s best for FG: 1
Good work, son.
“How so? Do you feel dirty when a commercial comes on during a TV show you’re watching?”
Yes, which is why I stopped watching content with ads in it.
like, you just watch videos on your iPhone that you made?
I may well speak for the minority here, but I think sponsored posts on FanGraphs could be kind of cool. After all, the Ford Motor Company is a big deal, and they are spending money trying to reach us.
Two years ago, who would have sponsored FanGraphs? “This post is sponsored by The Dayn Perry Swimsuit Calendar. Twelve succulent full-size photographs of Dayn Perry in swimming trunks and body paint.”
But now the Ford Motor Company thinks we’re worth buying the attention of.
We may be going dateless, but at least we’ll have a truck.
I’d love to see this turn into an annual “Ford/Fangraphs Derek Jeter Pickup Of The Year Award”.
There is no truth to the rumor that the demise of NotGraphs is a result of an effort to make this place more respectable for real paying sponsors. Nor does that fact that Carson is a blood sworn proponent of European automobiles matter. At all.
#KeepNotGraphs
To me, it doesn’t feel dirty that the post has a sponsor, but it DOES feel dirty because I have a feeling that Ford specifically wanted to be associated with a post about Jeter/NYY specifically when the hype was at a crest. Therefore, I am speculating that the sponsorship actually influenced the content on the site.
And THAT feels dirty. Not morally, but because FanGraphs staff occupy a group of people where I feel like everything they say or claim to care about is unbridled truth, and the existence of a sponsor requesting “positive Jeter content” destroys the illusion that Dave Cameron is never bullshitting me.
Again, this is just my speculation.
What’s happening to our niche community?
Is it because I installed ad block?
Yes.
You ruined it for everyone!!
What’s the fWAR of Dustin Pedroia in his Chevy Tahoe?
If FG has to run sponsored posts to help keep this amazing amount of content available and free then I am all for them. If you guys don’t like it then go to another site like BP, where you can read the chats for free but everything else costs money.
I wouldn’t have a problem with a subscription model for FG.
Uhh they’ve had that for years
http://www.fangraphs.com/plus/product/fangraphs-subscription/
Yes, as a subscriber I am well aware. I obviously meant for the entire site, as that was the subject of the original comment.
I would have a problem with that. Please keep this free!
I agree with Los, and would have a problem with it. I love baseball and baseball analysis, but not enough to go through the hassle of some sort of pay wall subscription crap. I’d take the sponsored posts any day of the week.
Yep. Not sure why people have such a hard time grasping the fact that running a site like this costs money.
Trust me, websites can be expensive.
Typo to fix before the Ford marketing guys see it!
“This mark is easily the best of any team during the Core Four’s reign, 63 wins ahead of the second place Braves and more than 100 wins.”
And the 30-year period from 1965 to 1984…
Another typo: from 1965 to 1984, the team won just three World Series titles in 30 years.
But it is accurate. 1897 is actually more than 100!
Watching the Yankees go down the toilet is almost as satisfying as watching the Braves suck this year. Let’s hope this trend continues. Does ARod get the big send off next year like Jeter got this year? Now that is a funny thought. Stadiums full of ARod haters booing him off the field in every city.
Don’t forget the Red Sox.
Asked a prospect what he wanted to be
He said baby, “Can’t you see
I wanna be famous, a star on the screen
But you can do something in between”
Baby you can drive my car
Yes I’m gonna be a star
Baby you can drive my car
And maybe I love you
First Ford taints my baseball reading and now Rubber Soul? Say it ain’t so
It’s a great album
It ain’t so.
I’m all about Sponsored Posts, baseball is america after all, and america is capitalism.
I would like to recommend (don’t have enough money to sponsor” a post about how free agency benefits parity, as it is mentioned here and I feel it goes well against the “big market” narrative.
Okay, but if I start seeing posts that are clearly biased in favor of putting Disco Dan Ford into the Hall of Fame, I’m gonna be super peeved.
No, they’ll all be for Jack Morris, and directed at the Veteran’s Committee.
“But he did pitch to the score. Really!!!”
The Core Four annoys the hell out of me as a Yankees fan too.
Bernie counts too! Who cares if he wasn’t there in ’09. Andy was on a different team for a years and somehow he still counts.
Its this strange erasure of Bernie’s status as a lifelong yankee. Honestly I always loved him more than Jeter, and I think you’ll find plenty of 90s Yankees fans who would say the same.
Yeah! And what about me, don’t I deserve some love too?
Tie your shoes, Luis
* More batting titles than Jeter had hits (in the Venezuelan Winter League).
* Singlehandedly won the 2000 World Series. OK, maybe doublehandedly.
* Won Seattle its first division title with a Little League grand slam.
* Only Yankee to play in OTD game and come back as a regular later.
… Legend.
You forgot his FIVE World Series rings, proving that even a replacement-level utility player can make it big in the MLB.
Totally agree…there’s clearly more story that i haven’t read or we don’t know about. He’s distanced when it comes to those teams despite being there for nearly it all.
I think it’s just that he started a couple years earlier and missed the fifth ring.
That, and “The Core Five” doesn’t rhyme.
He got five, just not all from the Yankees.
Bernie is awesome, spent his whole career in pinstripes. I love big game Andy and all his post season wins and five rings, but he left for another team in the middle. It should core three (Jeter, posada, Rivera) or it should also include Bernie Williams. As a personal aside, my uncle goes to his church and played with his band!
Bernie matters more than a rhyming name, dammit!
Obviously not!
The ways the Yankees produced prospects during those years was like the way the great Ford Motor Company used to roll Model Ts off the assembly line. Jeter’s bat swing was always as sweet as the curves on a new Ford Mustang. And when Mariano recorded that last out, it was like a Ford Focus pulling into a garage of a person who makes amazing purchase decisions.
Paypal please.
Great players, obviously, and having that core enabled the Yanks to build winning teams around it. But ARod, Clemens, Williams, the Big Unit, Giambi, Cano et al. made very significant contributions. The Yanks long decline had a lot to do with avoiding black players and then the draft, along with bad ownership; and their rejuvenation had a lot to do with free agency and an ownership that (re)committed to winning in ’94-5-6.
Which long decline, ’63-77 or 79-95? Not exactly the same as rooting for the Cubs.
You mean the owner being suspended and thus being forced to let his “baseball people” make final decisions?
I read sponsored reports every day on this site, this is just the first I read sponsored by someone that is not a DFS site.
Jorge Pasada “debuted” in 1995 with one game in which he did not even hit. He bumped that up to 8 games and 15 PAs in 1996. Jorge Pasada was about as important to the 1996 World Series win as you or me.
You’re still mad, aren’t ya bro?
Yeah, but not for the reason you think. I’m a Chevy guy and I just don’t like having these Fords all up in my face.
Yeah, Dave! Make that money! As poor student, I really appreciate the free content, and I fully endorse any (reasonable) means necessary for it to keep coming 🙂
Has anyone noticed that Jeter has been better at defense in his later years? If you look at his UZR 2002-2007 and compare it to his UZR 2008-2014, he is actually slightly better in the latter years, and these are years where he should be getting worse at defense. Isn’t that very odd to be better at defense ages 34-40 compared to your 28-34 aged years? I do remember reading that early they thought Jeter played far in, which limited his range. And really, if that is actually the case is it even fair to blame most of that terrible defense on Jeter? Shouldn’t a coach be in charge of where to place defenders? Just a thought…
Here’s a good article talking about exactly this! http://grantland.com/features/the-tragedy-derek-jeter-defense/
It does seem like with better coaching and positioning, Jeter would have had much better defensive statistics. The thing is, the first fielding bible didn’t come out until 2006. In Jeter’s prime, we didn’t have very good statistics or data about fielding (as far as I know at least) so it’s hard to blame Jeter or the Yankees so much for not having optimal positioning.
UZR is based on league average at the position. Look at the quality of defenders at SS early in Jeter’s career, and then compare to the quality of defenders at SS late in Jeter’s career.
That’s not really an answer though — if he got better relative to remplacement level or average, he got more valuable, if not physically better. Still curious.
I don’t read sponsored posts. I didn’t read this post.
Perhaps this post was not written because of Company X or did not have their input, but calling it a sponsored post certainly makes it sound like that. And if a car company is influencing what is written at FanGraphs, well, that’s pretty troubling.
If not, that should have been explained up front. There needs to be more clarity about what a sponsored post is.
I guess this is really our first “sponsored post”, so I can shed some additional light on how these work.
Basically, we are given a theme, (dynasties in this case) to craft a piece around and some header / trailer text to include in the piece. Then we write the piece. We were asked to submit the piece for “brand friendliness”, but there was not any editorial oversight in this case and no changes were made.
We have definitely turned down a number of sponsored post opportunities where we would have had to write some things we would have been less than happy with.
Bottom line, even if it’s a sponsored post, we aren’t going to produce any sponsored posts that we believe will compromise our integrity.
Thanks for responding and explaining the process.
In my opinion, FanGraphs would ideally be funded by the readers rather than the sponsors, but the problem with that is that it leads to smaller audiences and it’s hard to attract new readers. The Baseball Prospectus model, basically.
I understand you all need to make a living and you’re trying to improve FG and need more funds to do that, but all I can say is that this is probably going to be going in a counter-productive direction if the ads start driving readers away due to making the site less user-friendly. I wish there were a good model out there for independent journalism.
I think it would ideally be funded by the sponsors, because that way I don’t have to pay money for the content I enjoy.
But you are paying for the site. You’re just giving corporations control over the media at the same time. Where do you think Ford gets their money to pay for this?
Ads serve no useful purpose in society and are a horrible stain on human productivity.
The model for “independent journalism” is known as poverty.
cass: please change the world in your basement – not at FanGraphs message boards – thanks!
Darn! I’m sick of placing my ads on ‘PTI’.
3 points:
1. It is virtually impossible to use the internet without “reading sponsored posts”
2. You are basically implying that Dave Cameron has no right to be compensated for his hard work
3. You visited this page anyway, so you’ve already undermined your “morals” you jackass
Exactly. The people whining over here are a joke. They are the same people that would run to ESPN in a heartbeat if Cameron, Sullivan and Eno got godfather offers from Disney to write exclusively for them. If sponsored posts and the click bait ads at the bottom of each post, which take all of two mouse clicks/finger swipes to scroll past, help fund this wonderful site, then I’m all for it.
In a sense, all FanGraphs posts are sponsored, so what is different about one that explicitly says that it is sponsored? Did Ford Motor say they wanted an article about the Core Four Dynasty? Of did they just say they wanted to sponsor an article that named them as the sponsor? I don’t have a problem with it, I’m just curious about how this is different from any other post.
I don’t read comments on sponsored posts.
I like this one!
I have no issue with sponsored posts, but this post didn’t feel very “Fangraphs-y” to me. I just hope that sponsored posts won’t get in the way of delivering the content that the site became known for.
It’s a descriptive post, rather than an analytical post. With a few jokes embedded, it would better suited for, dare I say, NotGraphs.
Dare.
I blame Obama.
It won’t do you any good, because he’ll just blame Bush.
So now Dave Cameron can flip the bird to everyone but the Oakland A’s in his new F150.
I’ve got a great sponsor for the next article about me:
http://www.entrepreneur.com/article/37926
The Core Four can congratulate themselves all they want. Posada was never much.
As to the Ford 150, it’s a worthless, overpriced piece of crap.