The popularity of baseball is oft-discussed and yet somewhat difficult to measure. We can look at everything from attendance to jersey sales to commercials to revenue and yet fail to reach any real conclusions due to the constantly changing ways in which people consume media and celebrate fandom.

Another measure is television viewership and ratings. Determining the number of people who have enough interest to watch the sport on television should be a relatively good measure of popularity, although even those measures need context to make any sense. On one hand, local television ratings remain strong during the season, indicating relatively widespread support for the game. On the other hand, the ratings for this season’s World Series between the Boston Red Sox and Los Angeles Dodgers were not good.

Consider a couple of headlines. Like Boston-LA World Series Struck Out Looking for Fox from the LA Times and like The 2018 World Series was Good for the Red Sox–and Bad for Baseball from The Atlantic. Even commissioner Rob Manfred acknowledged disappointment with the ratings after the first few games.

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Since 2000, there have been 101 World Series games played. On average, one out of every eight of those games has gone to extra innings. The most recent World Series produced two such contests. On average, about 60% of World Series games have produced final scores within three runs. For the Houston Astros and Los Angeles Dodgers, it was five out of seven. Only about one-third of World Series matchups reach a Game 7, but the 2017 edition provided one of those, as well. The Astros and Dodgers both scored 34 runs. It’s hard to ask for more than we received — and the television ratings from the World Series reflect the appeal of the games.

The only piece really missing from this season’s championship was some real drama in the final game — and we almost got that, as well. Yes, the Astros quickly took a 5-0 lead and conceded just a single run over nine total innings. In five of those first six innings, though, their opponents recorded a run expectancy of at least .86 runs. While they scored a single run in the sixth inning, probability suggests that it “should” have been more. By the numbers, the Dodgers possessed greater than an 80% chance of scoring at least twice and a 50% chance of coming through three times. A 5-3 or 5-4 lead heading into the ninth would have made for some compelling baseball.

As it happened, the Dodgers didn’t live up to their probabilities over the first six innings, and the game lacked the sort of tension that would have drawn a few more eyeballs. Regardless, the World Series performed strongly in the television ratings for the second straight season. In 2004, the Boston Red Sox won the World Series, sweeping the St. Louis Cardinals and recorded a very high 15.8 rating That figure probably actually understated interest in the series: had it produced a couple elimination games, the ratings would have been even higher.

In the 11 seasons after the Cardinals-Red Sox contest, the World Series averaged a 9.4 rating, failing to hit double-digits after 2009, when the Yankees won their last championship. Last season reversed the trend, accruing a 12.9. This season followed suit with a strong 10.6, lacking the advantage of a Cubs teams looking to end its 100-plus-year drought.

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This past Sunday night, one of the most important baseball games of the year went head-to-head with a primetime regular-season NFL broadcast on NBC. Millions more opted to watch the Chicago Cubs host their final home game of the year and stave off elimination in a close game. That Major League Baseball went head-to-head with the NFL and won isn’t that big of a deal. That MLB has garnered ratings not seen in a decade, however — and bested the top-rated program in all of television over the past few years — represents a big win for a sport receiving near-constant criticism for sagging ratings.

The broadcast of Game Five on Sunday night was one of the highest-rated broadcasts for the World Series in years. Since Boston ended their 86-year championship drought back in 2004, only one game has drawn more than the 23.6 million viewers Cleveland and Chicago netted on Sunday night: Game Seven of the 2011 World Series between the St. Louis Cardinals and Texas Rangers. If you remove clinching games, it was one of the most viewed games of the century. The table below shows the most-viewed non-clinching games since 2000, the year FOX exclusively began broadcasting the World Series.

More people tuned into to see Sunday night’s World Series game than watched Game One in 2004 when the Red Sox began their attempt to end the curse. The game drew more viewers than the epic extra-inning Game Six between the Cardinals and Rangers in 2011. Indeed, only one non-2004 World Series game exceeded Sunday night’s in terms of viewership: the Diamondbacks-Yankees contest from 2001, best remembered for Derek Jeter’s 10th-inning walk-off homer against Byung-Hyun Kim.

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Without rehashing the baseball-is-dying trope, it should be noted that the television ratings for this year’s All-Star Game took a pretty steep dive. Over the past half-decade, the ratings had held pretty steady, which is actually a positive trend relative to the general decline in television viewership as a whole — as well as the lack of interest in the other major sports’ All-Star contests. While the All-Star game still managed to draw nearly 9 million viewers, that figure also represent a 20% drop from last year’s contest — and seems to indicate that the exhibition lacks some of the draw that the event possessed when major-league broadcasts were few and far between. 

In the grand scheme of baseball viewership, however, the All-Star game appears to represent an anomaly rather than a building trend. Because even as fewer people tuned into the midsummer class than almost ever before, local television ratings, which are up again over last season, indicate that more and more viewers are watching baseball on a regular basis.

Two years ago, the Royals came out of nowhere to make the World Series. Last year, that momentum carried over to viewers as Kansas City led MLB teams in local ratings. After winning the World Series last year, Kansas City is still watching a ton of baseball. Ratings-wise the two teams from Missouri boast the top two spots in baseball, per Forbes.

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Television ratings can serve as a useful representation of interest in Major League Baseball, and in the playoffs, more attention is paid to the sport and more attention is paid to television ratings. Over the years, a decline in ratings has been used as an example of declining interest int he game of baseball. For the most part, the “Baseball is dying” motif is more of a silly meme than actual argument. Baseball games again dominated the last six months of programming on local television. On the whole, MLB drew more than 73 million fans, an increase compared to last season. Over a stretch of six months, there was a daily average of more 400,000 fans attending MLB games.

The first few rounds of the playoffs were a success on television, as well. The National League had the benefit of two great matchups in the division series, which featured the Los Angeles Dodgers against the New York Mets and the Chicago Cubs versus the rival St. Louis Cardinals. Three out of the four division series games went the full five games. The National League Championship Series set itself up for incredible ratings, with the Mets bringing the New York Market and the Cubs bringing not only the Chicago market but also a 100-year championship drought. The television schedule set up well for the series, putting all of the weekday games in a prime time slot on TBS, relegating the Toronto Blue Jays and Kansas City Royals to the daytime on FS1.

The ratings were good for the Cubs and Mets, but the four-game sweep robbed the executives at TBS of the higher ratings a longer and more competitive series would have brought. The Blue Jays-Royals series on FS1 did not produce great ratings, but given certain factors — an afternoon time slot, a fledgling cable cable channel, and a Canadian team — the result was an expected one. Despite the perhaps slightly disappointing factors present in the LCSes, ratings are up overall against last season by close to 20%, with an average of 4.6 million viewers over the first two rounds, which figure doesn’t even account for the millions of viewers in Canada tuning in to watch the Blue Jays.

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Television ratings for the Major League Baseball All-Star Game, like most sporting events and television shows generally, have seen a viewership decline over the last few decades. This decline is not new. After an embarrassing All-Star Game in 2002 that saw Bud Selig call the game a tie, the powers that be wanted to help prevent a further decline in ratings and interest so they came up with a plan to make the game matter. Beginning in 2003, the league that won the All-Star Game would receive home field advantage in the World Series. The move has done little to prevent ratings from a slow decline over the next few years, but over the past five seasons, the ratings have remained steady despite an increasingly fractured television landscape.

Thirty years ago, the All-Star Game was the crown jewel of MLB’s regular season. Only around 50 baseball games were broadcast nationally, ESPN had not begun to broadcast games, and the All-Star Game was a rare opportunity to see the game’s best players. That rarity, combined with limited options for television viewing in general, came through in the ratings. The graph below shows the ratings for the MLB All-Star Game from 1967 through last season.

Source: Baseball Almanac and LA Times

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