A Fall FanGraphs Membership Update
With the postseason in full swing and the offseason looming, it’s time for a FanGraphs Membership update.
First, I’d like to thank all of our Members for their support this season. Your Membership dollars go directly to paying our staff and keeping the lights on at the site. When you subscribe, you are supporting our 10 full-time employees and 23 contributors, and I thought I’d take this chance to briefly highlight the work they do every day.
In addition to myself, we have nine full-time staff members. Ben Clemens brings you insightful daily baseball analysis, co-authors the Trade Value series, and is spearheading our upcoming Top 50 Free Agent rankings. Sean Dolinar is our lead web developer and is constantly making updates and additions to the site, creating new tools and improving the user experience. Kevin Goldstein, provides first-hand knowledge of how teams operate as well as insightful prospect analysis, and hosts Chin Music. Jay Jaffe brings you daily baseball analysis, deep dives into the game’s history, and is the foremost expert on all things Hall of Fame related. Eric Longenhagen is our lead prospect analyst and spearheads all of our prospect and draft coverage, as well as maintaining The Board. Jason Martinez is the man behind FanGraphs’ RosterResource and makes sure every roster move and player contract is meticulously tracked. Meg Rowley, our managing editor, makes FanGraphs “go” and co-hosts the Effectively Wild podcast. Paul Sporer is RotoGraphs’ managing editor and the co-host of The Sleeper and The Bust, and provides fantasy rankings and analysis year round. Dan Szymborski is the architect of the ZiPS projection system and provides daily analysis as well.
Our contributors also do incredible work. Alex Chamberlain provides deep dives into Statcast and other data for both FanGraphs and RotoGraphs. Ariel Cohen is the mastermind behind the ATC projections and the Beat the Shift podcast. Devan Fink analyzes everything from league-wide trends to individual players. Brendan Gawlowski delves into prospects and the KBO, as well as happenings from around the baseball. Dylan Higgins produces our Twitch streams and FanGraphs Audio, and edits Effectively Wild. David Laurila provides insightful interviews with players and team personnel from around the game and writes the Sunday Notes, Talks Hitting, and Learning and Developing a Pitch series. Jake Mailhot manages our Power Rankings and also provides detailed player and team analysis. Justin Mason authors the Roto Riteup and co-hosts The Sleeper and The Bust. Mike Podhorzer, a veteran of the fantasy baseball industry, provides daily fantasy analysis and projections. Michael Simione dives into pitching with his Throwing Heat column for RotoGraphs. Jon Tayler is FanGraphs’ other editor and the voice behind our Twitter account. And Jeff Zimmerman does it all for RotoGraphs, including rankings, the Mining the News column, and injury analysis.
In addition to those familiar voices, your support allowed us to hire several new writers this spring. Jon Becker assists with RosterResource and writes the Bullpen Report for RotoGraphs. Jeffrey Bellone designed and writes the FanGraphs Newsletter. Justin Choi covers a variety of topics from around baseball and the KBO. Nicklaus Gaut looks at streaming analysis and fantasy strategy for RotoGraphs. Luke Hooper is our graphic designer and does video breakdowns and analysis. Lucas Kelly looks at fantasy baseball strategy and writes the Bullpen Report. Owen McGrattan does deep-dive statistical analysis into a number of topics. Sara Sanchez does player analysis and also examines the game’s intersection with broader culture. Alex Sonty writes the DFS Pitching Preview for RotoGraphs. Tess Taruskin writes about prospects and does video analysis, as well as contributing to our Daily Prospect Notes and prospect lists. And Chad Young, one of the original Ottoneu fantasy players, writes about all things Ottoneu.
These are the people who bring you the baseball analysis you read, the stats and tools you consume, the podcasts you listen to, and the streams you watch. We all appreciate your support.
And now for some Membership data.
You may have noticed that the Membership graph on the homepage has hovered around 20,700 Members all season. (If you recall from my previous posts, that graph counts all of our direct sales — Memberships, donations, gift Memberships, and merchandise — toward our Membership total.) Our “peak” raw Membership number (not including merch, gifts, and donations) came on March 30, 2021. That was the anniversary of the day we first asked for help weathering the pandemic, which also saw our biggest single-day Membership increase ever.
You might wonder why the homepage graph hasn’t climbed more since. In large part it’s because last year, the composition of our Membership had some unique and unsustainable characteristics. The slight decreases you’ve seen in the Membership graph come mainly from there being fewer new donations and a dip in gift memberships and merchandise sales compared to last year:

We never really anticipated maintaining the same pace of donations we saw last year, so this is mostly expected, as is some amount of year-over-year Membership attrition. As of October 7, we’re actually a handful of Memberships above our previous peak. And if you look at the year-over-year numbers compared to October 7, 2020, our Membership numbers are up about 15%.
Again we are incredibly grateful for our Members’ continued support. Not only have you sustained the site, you’ve helped us build a better FanGraphs. And if you enjoyed our coverage this season and are one of the over 5 million visitors to the site this season who isn’t a Member, we hope you’ll consider becoming one. We want to continue delivering the high-quality baseball analysis, stats, and tools you’ve come to expect, and we can’t do it without you.
As always, you can support our site in the following ways:
Become a Member
You can become a Member or an Ad-Free Member. You’ll see all the same great content and have access to all of our tools. You’ll also have access to Dark mode and Classic mode, and be able to download many of our most popular RosterResource pages as Excel workbooks. Ad-Free Members also enjoy the site with faster loading times and no ads — it’s the best way to experience FanGraphs.
Gift a Membership
You can send a coupon code for a one-year Ad-Free Membership to anyone you like. The code never expires, and no credit card or other form of payment is required when the recipient signs up. Their Membership begins when they use the coupon code.
Buy some Merch!
Buy some FanGraphs merch! We will be restocking soon, so keep an eye out for future announcements.
Donate to FanGraphs
We have a simple donation form you can use to donate to FanGraphs. Please note that donations to FanGraphs are not tax-deductible. For the purposes of our Membership goal, we will treat every $30 donated as one new Membership towards our goal.
David Appelman is the creator of FanGraphs.
“Buy some FanGraphs merch! We will be restocking soon, so keep an eye out for future announcements.”
Can’t wait to buy a lot of Merch, if or when you ship to Europe (to be precise Germany) again. Please???
Thanks a lot for the good work! <3
Always appreciate these updates, and great to see a business individually credit all the people who make the magic happen.
Easily worth it
Note that I see the following when clicking on articles: “Please show your support for FanGraphs by becoming a member during our spring membership drive. Our goal is 2,000 new members by the end of April. You can read more about our membership drive and the state of FanGraphs here.”
It’s October, the perfect time of year to debut Fangraphs tanks in the merch section. Give the public what they want: the doughy exposed arms of the Fangraphs’ community!
Why does the graph still show we are in “null graphs”? Seems like the site is doing ok. That said, every baseball fan should get a membership!
Hey guys, just wanted to thank you again for all of the hard work. I am not currently member, but I have been one in the past. Right now it’s not in my budget, but I plan on becoming a member in the future when it is more feasible! Perhaps I’ll purchase some merch soon. Thanks again!
Still a member and hope to continue to be a member! I’m not too surprised at the relative flatlining going on with membership, as I imagine regular visitors have likely made their decision about whether to support the site or not. It might be interesting to know how the members to total unique visitors ratio has been faring, though. If membership has flatlined but there has been an increase in unique visitor traffic then yeah, hopefully more people join the site!
I will continue my membership, but man, I’d be a lot more enthusiastic about it if I ever got a response from support@fangraphs.com. Is that email address just a big practical joke?
Not sure why my comment has been stuck in moderation, but to clarify: fangraphs is a great site, with great people working hard to produce great content. Its existence brings much pleasure to my life.
Sorry for the snark above. Three times I have emailed the support address, 2x in June, once this month. Two were with questions, and one was pointing out an error in the minor league leaderboards with A and A+ players not being sorted to the appropriate level. I never received a response of any kind, though the minor league stats error was fixed a little while later. My most recent question involved a different error that is still up on the site (check out the Bat and BatX RoS projections).
I am always happy to support, but I am still sad that there was not a Fangraphs mask. I would have worn that sucker everywhere.
and sadly, it’s not yet too late!
I need that Fangraphs mug, so I can slowly continue my ascent up Maslow’s Hierarchy
Currently drinking from mine now, can say it renders well on Zoom calls
Edit: can also vouch for being able to throw it in the dishwasher rather than handwash (I know, I’m reckless)
I’m the envy of the department with my mug (really just the Padres fan across the hall)
Let’s go Brandon! Let’s go Brandon!
Thank you!
Take a walk (like Joey Votto) to your computer and become a member.
I really love this website, and it has helped me deepen my fandom in uncountable ways. So I’ll boast about already being quite familiar with many of the names listed as a frequent reader of their work and listener of their pods.
One name, though, that’s new to me, was that of Jeff Bellone. I’m a huge fan of the daily newsletter and it’s maybe been my favorite addition to FG. It’s very well done, especially the RosterResources snippets and the links to articles outside of FG (because I’m too lazy to browse broadly for my baseball news). Thanks, Jeff!
Edit: right after posting this, I flipped over to my emails and opened the latest newsletter and immediately saw Jeff’s name at the top in a TEENSY TINY font size. Too modest!
Wait, there’s a newsletter? Is that the email icon on the social media links?
Edit: found it by using the google. Still not clear if it’s the same thing as the email icon, which, when clicked on has “Email Campaign Archive” at the top. Which I guess could be a long-winded way of saying “Newsletter”?
MOAR MUGS (I bought one get off me I’ll get another)
Why not offer some member exclusive chats etc like MLB trade rumors does? Happy to be a member but does get upsetting to see so many paying nothing to get exactly same information.
The basic annual membership is literally 6.8 cents per day, $25 a year.
I find it hard to believe that 99.99999 percent of people who read FG articles can’t afford a membership.
I posted this comment last time David updated us on memberships. I share this again because I love this site and want it to succeed financially.
There’s an economic principle called “third degree price discrimination.” It sounds nasty because of the negative connotations of these words, but is actually a smart pricing strategy that lots of companies use, and I think you guys should consider it.
TDPD is particularly applicable when you have a product that costs the same to produce (your content) and have potential buyers of very different means and motivations.
Basically, TDPD means tiered pricing- you are already doing some of this with ad-free versus not ad-free subscriptions. However, my guess is that you have a population of readers paying $0 and a population of readers for whom $20-50 is about right, and a population of readers willing to pay more (either bc they have the $ to spend freely, or they are power-users of your advanced content).
For comparison:
Baseball Prospectus, a peer website (though not nearly as good at FG) starts subscriptions at $45 and 90+% of the site is accessible only to subscribers
The Joe Sheehan newsletter- just one writer- is $50, and
Defector starts at $80 and goes up from there for things like commenting privileges, access to podcasts, birthday emails, etc.)
IMO, FG is making a mistake by keeping prices uniformly low ($0 for far too many, $20-$50 for the rest). You are essentially using something close to a single pricing model.
I presume you do this to try to convert the $0 FG readers into paid readers, at a low attractive rate. But by doing this, you are almost certainly undercharging those who would pay more because of their income or their level of interest in your various stats and services.
I’m a pretty basic but frequent user- I read the articles most days, but almost never use your advanced statistical databases, listen to podcasts, participate in chats, or pay much attention to your prospect coverage. $50 sounds about right.
Others may want in-depth fantasy analysis, or access to your excellent database, or your excellent prospect coverage, or to participate in chats, etc. They would probably pay more (like Defector’s upper tiers).
And, as much as you seem to not want to keep some of your site behind a paywall, I don’t see a problem in making your advanced stat databases, or chats, or commenting privileges, for example, accessible only to subscribers.
TLDR- the site is free, and you are charging very little to convert some readers to become “voluntary” members. You can make some features accessible only to paid subscribers, and charge different tiers for different levels of access/features. You’d be more financially stable.
Any luck finding a new printer for the All-Time WAR leaders Tee-Shirt? I’d love to grab one of those….