MLB In-Market Streaming a Small Step
If you were glancing at baseball news around the internet recently, you might have come across some announcements from MLB Commissioner Rob Manfred. A Forbes‘ article features a headline, for example, that reads “Manfred Announces 3-Year Deal With FOX To Have MLB Games Streamed In-Market“. At MLB’s own website one finds “Streaming deal a huge leap forward for MLB, fans“. Viewing the headlines alone, we might conclude, or at least be hopeful, that this is a really big deal — that MLB is finally getting rid of its blackout policy on MLB.tv, allowing fans to watch their local team without subscribing to an expensive cable television package. Unfortunately, that’s not what’s happening. In-market streaming is a small step towards making baseball more accessible to fans, but does not deal with the principal blackout problems that prevent getting MLB games any way you want them.
In-market streaming, in the iteration announced yesterday, is helpful to fans provided they already pay for a cable service broadcasting their team’s local games. As the Forbes article indicates, the deal is with FOX-owned cable affiliates. Half of the league is broadcast on a cable network owned by FOX, with the other half spread out between other owners like Comcast, Time Warner and DirecTV. While the other networks could reach a deal with MLB, Manfred’s announcement relates exclusively to the FOX-owned properties. In the chart below, the column on the left features the teams whose broadcasts are affected as a result of this agreement, while the column on the right shows teams whose rights are not managed by FOX and are therefore not part of this announcement.

With In-Market Streaming | Without In-Market Streaming |
Atlanta Braves | New York Mets |
Cincinnati Reds | Philadelphia Phillies |
Cleveland Indians | Chicago Cubs |
Texas Rangers | Chicago White Sox |
Detroit Tigers | Pittsburgh Pirates |
Kansas City Royals | Houston Astros |
Los Angeles Angels | Los Angeles Dodgers |
Miami Marlins | Seattle Mariners |
Milwaukee Brewers | San Francisco Giants |
Minnesota Twins | Oaland Athletics |
New York Yankees | Washington Nationals |
Arizona Diamondbacks | Baltimore Orioles |
San Diego Padres | Colorado Rockies |
St. Louis Cardinals | Boston Red Sox |
Tampa Bay Rays | Toronto Blue Jays |
Depending on the cable provider, one might be able to stream games through portable devices if also signed into a home wifi that has also been purchased from the same provider, for example. For the fifteen teams part of this agreement, cable subscribers should have significantly more viewing options. Prior to this agreement, a fan, even if he or she were a cable subscriber and even if he or she paid for MLB.tv, would still be unable to watch games on a cell phone or tablet while located in the home market — nor could could one watch games at the doctor’s office, friend’s home, or while commuting on the train or bus. MLB.tv blacked out the games on own its platform, nor was the local cable provider was providing its own options.