As Spring Games Begin, Local TV Issues Still Percolating
Spring training games kick off today with four tilts: two in the Grapefruit League and two in the Cactus League. All 30 teams will be in action in Saturday. Same for Sunday, when live television broadcasts start. That’s right. Major League Baseball, live on your television for the first time since October.
Well, if you live in the right place and have the right cable and satellite operators.
If you’ve been following my posts over the past several months, you know what I’m talking about. I wrote about every nook and cranny of the baseball-on-television landscape. I dissected the local TV contracts for all 30 teams. I analyzed the Dodgers’ proposed new TV deals. I examined News Corp.’s billion-dollar investment in the Yankees’ YES Network. I explained how the new revenue-sharing program in the collective bargaining agreement is flexible enough to capture the new local TV revenue. I talked about MLB’s blackout policy and the lawsuit trying to put a stop to it. I looked at the dispute between the Orioles and the Nationals over rights fees from MASN and the one between Fox Sports San Diego and several cable companies that kept the Padres off hundreds of thousands of televisions in San Diego last season.
As the 2013 spring season gets underway, many of these disputes remain unresolved and new ones are on the horizon. Plus, there’s a growing sense that the extraordinarily rich local TV deals we’ve seen in the past few years are reaching a tipping point. That is, that the live sports programming bubble may about to burst.