Dick Williams on Innovation, Infrastructure, and a Reds Rebuild
A few weeks ago, Cincinnati Reds general manager Dick Williams was one of several executives to weigh in on the question: “How necessary is it for an MLB front office to pick a direction and stay the course?”
Williams gave an expansive answer, addressing the fact that he leads a small-market team in full rebuild mode. But while he covered a lot in his four-paragraph contribution, much was left unsaid. A lot has changed since he replaced Walt Jocketty as the Reds’ general manager 15 months ago. Many of the particulars have flown well below the radar, so I followed up with the former investment banker to get a deeper look at what’s been happening behind the scenes in Cincinnati.
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Williams on rebuilding in a small market: “Rebuilding in a smaller market has its challenges. Because of that, we’re being extremely prudent with our investment dollars. When some of the bigger-market teams are going through a rebuilding phase, they can do a one-year signing of a guy making $8-10 million. He’ll be a good contributor to that club, then be a flip candidate to bring back prospects at the trade deadline. Smaller-market teams can’t go out and do a bunch of those deals when they’re in a rebuilding phase.
“Attendance tends to drop off more quickly for small-market teams in a rebuild period and that can have a big effect on revenues. Bigger-market teams… usually have a higher and more solid attendance base, so they can sort of weather the down times a little better.
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