Dan Shulman Talks Broadcast Style

Dan Shulman was featured here in Sunday Notes on June 21, the topic being broadcast traits he shares with his son Ben, who calls Toronto Blue Jays games on radio. Today we’ll hear from the TV play-by-play voice of “Canada’s Team” on non-familial matters, primarily how a club’s fortunes influence tone in the booth. The elder Shulman has been behind the mic in both good times and bad, but does the number of wins and losses — be they over a multi-week stretch or a much longer span — actually matter in terms of a broadcaster’s style?
Shulman addressed that subject, and more, on a recent visit to Fenway Park.
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David Laurila: How well a team is doing impacts the mood of a fanbase. To what extent does it — or should it — influence how the games are called?
Dan Shulman: “I think every broadcaster has their own internal balance. Some sway more positive. Some sway more neutral or objective. My job is to keep people interested in watching the team, whether they’re playing well or they’re not playing well, but you certainly can’t have entirely the same tone when the team is having a bad year, as opposed to when they’re having a good year. In 2024, the Blue Jays finished last. In 2025, they made it to the World Series. The tone is very different.
“You do always try to find some positives. In 2024, after the deadline, they traded off a bunch of guys and had some younger players coming up who did pretty well and were interesting. You focus on that a little bit. But again, the overall tone is different. You can’t sugarcoat everything. You have to be pretty honest with the viewers. At the same time, you can’t go on the air and say, ‘This is bad; none of these players belong here.’ That’s not how the job is done.”
Laurila: Basically, it is fair to be critical, but only to a point… Read the rest of this entry »





