TV Ratings Up, But Teams Still Dependent on Cable Providers
Major League Baseball seems to be in a constant public fight about its popularity and importance in society. To some it is in decline, to others it is boring, and to those who point to attendance and revenue, the sport is vibrant and successful and contradicts the nonsense of those who believe baseball is dying. The sport can always do more to keep the game entertaining, but early signs this season indicate that baseball is still relevant and popular, as both attendance and television ratings are higher — the latter despite an overall decline in cable ratings. Increased ratings mean more people are watching the games but don’t provide any more revenue for the teams. When it comes to the lucrative local television deals, ratings do not drive revenue. Local television revenue is still tied to the health of the major cable companies like Comcast and Time Warner.
Before getting to baseball’s dependence on the health of major cable companies, here is a brief look at some early season numbers. The first month of the season has seen big increases in viewership for national games on Fox Sports 1 and MLB Network, including double the amount of viewers aged 18 to 34 watching game on Fox Sports 1. The Chicago Cubs have doubled their ratings after their increased commitment in the offseason as well as the arrival of Kris Bryant. The Kansas City Royals have done the same coming off their World Series appearance. The Houston Astros have seen an increase in viewership after finally resolving their local disputes, at least as far as getting their games on all the local cable packages. The Arizona Diamondbacks have seen their highest ratings in a decade while the games of the Cleveland Indians, Detroit Tigers, Kansas City Royals, St. Louis Cardinals, and San Diego Padres rank first in their broadcast territories among all shows. A recent article by Maury Brown at Forbes showed that baseball games beat playoff games from the NHL and NBA in many markets across the country.