MLB All-Star Game TV Ratings Hold Steady
Television ratings for the Major League Baseball All-Star Game, like most sporting events and television shows generally, have seen a viewership decline over the last few decades. This decline is not new. After an embarrassing All-Star Game in 2002 that saw Bud Selig call the game a tie, the powers that be wanted to help prevent a further decline in ratings and interest so they came up with a plan to make the game matter. Beginning in 2003, the league that won the All-Star Game would receive home field advantage in the World Series. The move has done little to prevent ratings from a slow decline over the next few years, but over the past five seasons, the ratings have remained steady despite an increasingly fractured television landscape.
Thirty years ago, the All-Star Game was the crown jewel of MLB’s regular season. Only around 50 baseball games were broadcast nationally, ESPN had not begun to broadcast games, and the All-Star Game was a rare opportunity to see the game’s best players. That rarity, combined with limited options for television viewing in general, came through in the ratings. The graph below shows the ratings for the MLB All-Star Game from 1967 through last season.
Source: Baseball Almanac and LA Times
