Streaming Local Games at $20 per Month a Reality for Some
For some time now, Major League Baseball teams have depended on major revenues from local regional sports networks (RSNs), entities which themselves have depended on cable providers paying high per-subscriber fees to put those networks on the standard-cable tier. This relationship has long prevented fans from watching their local team without paying for a bulky and often expensive cable subscription. MLB.TV blacks out local games to accommodate the relationship and the revenue that comes with it. While it is not full-scale a la carte, Sling TV’s recent announcement that they will carry FOX Sports RSNs on their new offering for $20 per month is a major win for consumers and a way for MLB to keep their product relevant to those who do not subscribe to traditional cable — frequently a younger demographic that MLB desires.
MLB.TV is a very good product that streams out-of-market games. The announcement last fall that in-market streaming would be available to cable subscribers represented a small step for fans who increasingly consume the game digitally. What was missing, however — and has been missing for years — is a digital option to watch local games without also having to subscribe to a local cable provider. We’re certainly not all the way there, but the newest offering from Sling TV is a big step in the right direction, and a very good compromise for those who do not want to pay for traditional cable.


