This is Michael Lortz’ first piece as part of his June residency at FanGraphs. Lortz covers the Tampa Bay baseball market for the appropriately named Tampa Bay Baseball Market and has previously published work in the Community pages, as well. You can find him on Twitter, as well.
By most accounts, Tampa Bay is a growing region. There is job growth, revenue growth, housing growth, and billions in development happening throughout both Tampa and St. Petersburg. But one number that is not growing, despite an increase in expendable income, is attendance at Tropicana Field.
Fortunately, the main reasons why the Rays continue to struggle at the gate have become somewhat well known. Most knowledgeable Tampa Bay residents and baseball fans know Tropicana Field is too far from the population center and the gridlock too tangled for enough fans to see the Rays on a daily basis. This media appears to have become aware of these particular challenges: we’ve seen fewer national editorials of late blaming the Rays’ fanbase for lack of attendance. There’s still the occasional tweet, but published commentary criticizing Tampa Bay sports fans for lack of Rays attendance is rare.
Regardless of how often the problem is covered, there aren’t many articles offering solutions. That is a problem. From the outsider’s perspective, it seems the Rays are running out of ideas to get people to the ballpark. While they can only put so much lipstick on the pig that is Tropicana Field, they’ve altered prices, involved their people in the community, and offered a smorgasbord of various promotions with varying results.
The lack of attendance is putting the Rays in a bind: without revenue from attendance and with lower-than-average broadcast revenue, they have to rely on revenue sharing to stay competitive in one of the more affluent divisions in baseball. And there’s skepticism from baseball owners and front-office personnel throughout the sport as to whether Tampa Bay can ever be a successful major-league market — despite the fact that four franchises spring train in Tampa Bay, two others train just over an hour away, and four minor-league teams call the region home.
At my website, I’ve covered Rays attendance since 2007, the last year the Rays had the Devil in their name. Over the history of the franchise (excluding the inaugural season), there have been four different eras of Rays attendance.
- 1999-2007: The Phantom Ownership (avg 1.3 million)
- 2008-2010: A New Fandom (avg 1.8 million)
- 2011-2013: Indifference Strikes Back (avg 1.5 million)
- 2014-Present: Return of the Empty Seats (avg 1.3 million)
As you can see, even with more recognition and more active ownership, the Rays now draw as many people to Tropicana Field as they did during the Dewon Brazelton years. That’s not a good thing.
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