The Impact of Wins, Stadiums, & Economies on Ticket Prices

For many irrational reasons, I have consciously decided to put myself through the experience of being an Oakland A’s season-ticket holder for the past three years. Every year since I joined this small, delusional, and fanatical club, the price of season tickets has gone up by a sizable amount. I say “sizable” as an intentionally unscientific term, as I realize there’s a lot that goes into it, but the increases have been more than noticeable for my section of the stadium, which is not one of the highest-priced nor one of the very-lowest. The A’s were really good between 2012 and 2014, so I understood that the increase was probably just the price of success, and left it at that. We all know what happened to the A’s in 2015, however: they lost 94 games. It was a woeful, terrible year. You can’t come up with a superlative to represent what trading Josh Donaldson and then losing 94 games is like. It felt — and feels — exactly what it sounds like reading that sentence.

It was with some confusion, then, that I looked at the prices of tickets this January and saw that the prices had stayed steady or increased, especially for those teams or dates that are denoted as top tier. As most teams now do, the A’s have adopted a dynamic pricing model for their ticket sales, which assigns higher pricing to favorable matchups, promotions, days of the week, etc. It’s a complicated and flexible model, and there’s the chance that holding off on buying tickets now might actually save money if certain circumstances arise. The possibility of the opposite is true, however, which is the point (for the A’s) of adopting the model. The fact remains, however: the A’s were one of the worst teams in baseball during 2015, yet one wouldn’t know it from the ticket-price differences between 2015 and 2016.

My own personal situation with the A’s is secondary to what we’re going to be looking at today, however, as it was simply the spark that caused me to ask a myself a few questions: what is the relationship between winning, losing, and ticket prices? How much do new stadiums increase ticket prices? What role does the larger economy play? And, on a deeper level — whether it’s actually the case or not — should teams have a moral obligation to own up to their team’s recent failures by adjusting ticket prices? With all those questions and a few more in mind, I set out to try to answer them.

The data for this sort of undertaking is inherently scattershot. There isn’t a great repository of, say, the lowest-priced ticket for every team over the past 10 years. At least not one I could find. The best resource I found was a site called Team Marketing, which assembles a yearly “Fan Cost Index” for each team and the league as a whole. In addition to factoring in the cost of beer, food, etc. into this index, they also log the cost of an average ticket — that is, the cost of a non-premium ticket based on season-ticket prices. The average is weighted to weed out the discrepancies of more or fewer seats in areas that don’t cost the same, so it’s actually a pretty representative figure of a strictly average ticket. The only knock against it is that the teams get to decide what is “general” seating and what is “premium,” but that’s splitting hairs a little bit, and this information is great in that it is one of the few available datasets not based on the secondary market for tickets. The data goes back to 2007, so I’ve pulled everything and assembled them in some tidy graphs for us to look at. For reference, here’s the source: 2015 Team Marketing MLB Report. It’s worth a look.

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August Fagerstrom FanGraphs Chat — 3/8/16

12:20
august fagerstrom: hey y’all! apologies for my tardiness, lost track of time cleaning my apartment. get those questions in and we’ll start shortly!

12:23
august fagerstrom: I would link to Kendrick Lamar’s “untitled 07” as today’s song/album chat soundtrack, but nothing is up on YouTube yet, so let’s go with the other record I listened to on yesterday’s bike ride, Ty Segall – Melted

12:23
august fagerstrom: But seriously, listen to that Kendrick. Dude is making the most powerful music out right now

12:25
The Dude of NY:

12:25
august fagerstrom: seems like a good place to start

12:25
The Dude of NY: WHY CARTER CAPPS? WHY?

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Orioles Settle for Option C, Turn DH into Right Fielder

ORIOLES DISCLAIMER: Signings are not official until announced by the team. Player must still pass physical, which is apparently very difficult.

Maybe I shouldn’t even be writing this. I’ve been burned once before. But I’m going to go ahead and submit to the gambler’s fallacy and say there’s no way another medical snafu happens in Baltimore this offseason. Not after the first two. Not this year!

Baltimore’s exploits in the free-agent market this year, at least with regard to bringing in new players, have been like the construction of the Swamp Castle. The Orioles nearly signed Dexter Fowler to fill their void in right field, but at the last second, that deal sank into the swamp. Then they were linked to Austin Jackson, but that idea burned down, fell over, and then sank into the swamp. But the third one! The third one stayed up.

Baltimore’s third attempt at building a castle in a swamp is Pedro Alvarez, with whom the team reportedly agreed to terms last night. Those terms are one year and $5.75 million, with another million or two in possible incentive dollars. It’s probably a little more than we’d expect a platoon bat without a position who was non-tendered in December to receive in early March, but when the terms of a deal begin with “one year and…” the money is almost always inconsequential. Alvarez got what he got, and now the Orioles stand to benefit from whatever he can offer them.

But what can Alvarez offer the Orioles? Well, he can offer them oodles of power, of course. If one were to distribute the $5.75 million Alvarez will reportedly earn according to the importance of his tools, north of $5 million would probably be attributed to his power. The power is Alvarez’s entire game, and it comes from the left-hand side, which helps protect Baltimore’s righty-heavy lineup.

And, despite the non-tendering, and the having-to-wait-until March, and the one-year deal, Alvarez’s bat is as there as it’s ever been. You probably wouldn’t guess it based on the inactivity surrounding Alvarez’s market, but, just last year, he tied a career-high in wRC+. He’s striking out less than he used to, and while the uptick in ground balls could be a small cause for concern, last year’s power output was second only to his 2013 season. Alvarez hits. The reason he had no market was because he needs to throw his glove into a swamp, and there just weren’t many designated-hitter openings for him in the American League.

But there’s a catch. With free-agent signings on March 7, there’s almost always a catch. For one, Alvarez can’t hit lefties at all, and so someone like Nolan Reimold or Joey Rickard will still have to take over for Alvarez in most, if not all, of Baltimore’s games against left-handed starters. But more importantly, the catch is that, in a more ideal world, Baltimore’s March 7 signing is an outfielder. In a perfect world, Baltimore would have already acquired a third outfielder by March 7. But we know about Fowler, and we know about Jackson. Alex Rios and Marlon Byrd were still available, and a trade was always an option, and so even after the first two whiffs, the expectation was that Baltimore would add a competent right fielder. Pedro Alvarez is not a competent right fielder. Neither is Mark Trumbo, but he’s the default square peg for Baltimore’s round hole.

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Brian Bannister on Changeups

As a FanGraphs reader, you’re probably familiar with Brian Bannister. The former big-league right-hander — and current director of pitching analysis and development for the Boston Red Sox — has been featured here numerous times. Bannister has previously expounded on back-up sliders, spin rate, spin axis and more. Today, the subject is changeups.

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Bannister on changeups: “The term changeup is actually somewhat deceiving. It’s traditionally been taught to be a pitch that is simply slower than your fastball. If you look at the pitchers who have the best changeups, and who have had the most success at the big-league level — the Felix Hernandezes and Zack Greinkes of the world — one, they’re hard, and two, they have a lot of movement. Pitchers who simply try to take speed off the changeup ultimtely fail with the pitch. That helps make the name a contradiction.

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Evaluating the 2016 Prospects: New York Mets

Other clubs: Angels, Astros, Braves, Brewers, Cubs, Diamondbacks, Indians, Marlins, OriolesRedsRed Sox, Rockies, Royals, Tigers, Twins, White Sox.

With the exception of Steven Matz, this Mets system is a bit short on pitching. That would be a problem if the club didn’t already have one of the best young pitching staffs in the game. Most of their impact bats will probably be coming from the low minors, Desmond Lindsay being the most likely exception. Amed Rosario’s bat is still a few years away, but he’s the kind of talent where if/when things click he’s immediately a stud. Don’t sleep on their mid-level bats either, as guys like Dominic Smith, Eudor Garcia, Jhoan Urena and Wuilmer Becerra have quiet profiles that could erupt as they climb the next few levels.

The biggest strength of this group is its shortstop depth. Signing Gregory Guerrero and Andres Gimenez last year only added to an impressive group that will at least give the Mets some high-risk/high-reward trade chips should they need to add to another contender this year. The list goes on with Rosario, Milton Ramos, Luis Carpio, Luis Guillorme… making the defense at every level a nice crutch on which their young pitchers can lean.

The biggest surprises on this list have to start with Guerrero and Guillorme making their way into the top-10. Guerrero is unproven, but I think has the makings of one of the best swings in the system. Guillorme is good enough defensively he only needs to be a man with a bat at the plate to reach the big leagues. Brandon Nimmo is lower here than I have seen elsewhere, and I can’t deny he still has the potential to be an average MLB outfielder. I just don’t see his power showing up enough for his super patient approach to work against big-league pitchers with better command.

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FanGraphs Audio: Dave Cameron Analyzes His Vast Ignorance

Episode 637
Dave Cameron is both (a) the managing editor of FanGraphs and (b) the guest on this particular edition of FanGraphs Audio, during which edition he examines Jhonny Peralta‘s injury and what it means for the Cardinals; Brett Anderson’s injury and what it means for the Dodgers; and, finally, the Royals’ penchant for outperforming their BaseRuns record and what it means for the Royals.

This edition of the program is sponsored by Draft, the first truly mobile fantasy sports app. Compete directly against idiot host Carson Cistulli by clicking here.

Don’t hesitate to direct pod-related correspondence to @cistulli on Twitter.

You can subscribe to the podcast via iTunes or other feeder things.

Audio after the jump. (Approximately 41 min play time.)

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Effectively Wild Episode 834: 2016 Season Preview Series: Chicago White Sox

Ben and Sam preview the White Sox’ season with BP author R.J. Anderson, and George talks to CSN Chicago White Sox insider Dan Hayes (at 23:14).


The Cardinals Already Have an In-House Shortstop

The biggest story of the day is probably that Jhonny Peralta is hurt. It’s his thumb — seemingly a ligament tear — and it’s an injury that threatens to keep Peralta out of action for a few months. You don’t need to do a lot of overstating to make it clear this is significant, because Peralta is an everyday shortstop, and the Cardinals are trying to go to the playoffs. Playoff teams don’t want to lose regular up-the-middle players before the season even gets started. And then, who’s to say how well Peralta performs even when he comes back?

This is a problem, to be sure. Now, however, it should be noted this ought not destroy the year. For one thing, even though Peralta is the shortstop, we give him credit for a -0.4 second-half WAR last season, and in that same second half the Cardinals went 44-29. So while the Cardinals will have to win with Peralta absent, they’ve kind of already done that. Everything is survivable.

And then there’s the matter of replacing Peralta. It’s always tempting to look around for potential external options. Trades are fun, no matter when they happen, and at first glance it’s not like the Cardinals are particularly deep. For my taste, though, I don’t think they need to hurry out to get a new player. An awful interesting player is already in camp.

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The Obviousness of Austin Jackson and the White Sox

You understand this well enough you might as well have been born with it: the 2015 Red Sox were a failure, and while a number of things went wrong, nothing sunk them quite like the twin disappointments of Pablo Sandoval and Hanley Ramirez. Both big investments turned out to be negative-WAR players, and now as we turn our attention to the season ahead, there’s a lot riding on how those two players perform. Most recently, they were genuinely awful, and there’s no other way around it. This is something the Red Sox just have to deal with.

While the 2015 Red Sox were failing, the bleached equivalent was also failing, if a bit less visibly so. The White Sox accomplished less than they were hoping to, and while for them, as well, a number of things went wrong, two things that went very wrong were Adam LaRoche and Avisail Garcia. Sandoval and Ramirez, combined, were worth -3.8 WAR. LaRoche and Garcia, combined, were worth -2.5 WAR. They were less terrible, but they were terrible, and yet through the offseason they remained in place. As of a few days ago, Garcia was lined up to be a starter, and so was LaRoche. The White Sox, like the rest of the American League, intend to make a playoff run.

Given the situation, Chicago decided to sign Austin Jackson for a year and $5 million. It makes for an obvious fit. It makes for maybe the most obvious fit.

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KATOH Projects: Milwaukee Brewers Prospects

Previous editions: Baltimore / Boston / Chicago AL / Chicago NL / Cincinnati  / Cleveland / Colorado / Detroit / Houston / Kansas City / Los Angeles (AL) / Miami / Minnesota.

Last week, lead prospect analyst Dan Farnsworth published his excellently in-depth prospect list for the Milwaukee Brewers. In this companion piece, I look at that same Milwaukee farm system through the lens of my recently refined KATOH projection system. The Brewers have the top farm system in baseball according to KATOH, largely due to their recent rebuilding efforts.

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