April Attendance Matters for MLB

Attendance in April isn’t likely to make or break a team’s season at the box office. Numbersgenerally trends upwards from the beginning to the end of a season. Nor is that surprising: the weather gets better, kids get out of school, and the games generally have greater playoff implications.

April’s attendance numbers are more often based on a combination of expectations and tradition. Teams that are expected to be competitive — the Cardinals, the Dodgers, the Giants — are going to sell a lot of tickets. As the season progresses, of course, clubs that fall out of a playoff race can expect a decline in attendance relative to their more competitive seasons. Conversely, teams that have surprisingly good years can see increases. Nevertheless, in terms of predictive measures of yearly attendance, a club’s April attendance is more significant than its April win-loss record. For teams like the Mets and Royals, that’s bad news. For the Orioles and Phillies, however, the outlook is much better.

Early on in the season, here’s what the average attendance per home game looks like for every team.

The Dodgers, just like they do every year, have the early lead and will likely continue to have one all year. That’s not surprising: they play in a massive stadium and even bigger market. The Cardinals, Giants, and Chicago Cubs are up there, too, with the defending World Champions benefiting not only from a great team but a renovated ballpark. The Blue Jays were a middle-of-the-pack team just a few seasons ago, but have shot up the last few years following a string of successful seasons. The general lesson here? Be competitive and the people will come — especially in larger markets.

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Cubs Jump into Top Five in MLB Attendance

The early part of the Major League Baseball season presents an interesting paradox when it comes to interest and attendance. Fans have waited all winter for real live baseball, and Opening Day comes with big crowds and pageantry. After Opening Day, crowds tend to thin out a bit as people come to terms with the long season, and in many places, weather that is still less than hospitable to baseball. Comparing attendance this season to attendance at this time last season shows a still-healthy game with a few teams having made major jumps after successful seasons a year ago.

When looking at per-game attendance so far this season, it should come as no surprise that the usual names remain atop the board, per Baseball Reference.

MLB TEAM ATTENDANCE PER GAME THROUGH MAY 16 2016

The Los Angeles Dodgers, St. Louis Cardinals, San Francisco Giants, and New York Yankees were the top four in attendance last season — in that order — and those same four teams continue their grip on the attendance lead this year. The Chicago Cubs have swapped spots with the Los Angeles Angels while the Toronto Blue Jays have taken an edge over the Boston Red Sox. The bottom five teams are the same as the end-of-the-season numbers last year, although in a different order, as Tampa Bay Rays finished the end of the season last while Oakland A’s were ahead of the Chicago White Sox and the Miami Marlins.

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Jays, Mets, Royals Reaping the Rewards of On-Field Success

Television deals get a lot of publicity when it comes to looking at Major League Baseball finances. National television deals that went into effect in 2014 give MLB $1.5 billion per year through 2021, and local television deals have increased over the years providing more money to clubs to provide their product to those not physically witnessing the games. Despite those big figures, all teams still see a large portion of their revenues from doing business the old-fashioned way — putting butts in the seats.

Television revenue, particularly locally, is one way that the large-markets have a big advantage in revenues. Those same teams in New York, Los Angeles and Boston also have some inherent advantages in creating local revenue due to a larger base of potential ticket-buyers, in theory leading to higher prices and greater revenues. Teams in smaller markets likely cannot bridge that gap entirely, but they do have one option in an attempt to bridge that gap, and that is to win baseball games. The Kansas City Royals saw a surge in the standings from the get-go this season following their playoff success last year — and teams like the Pirates have also benefited from winning — but small markets are not alone in their ability to increase revenue through wins: both the Blue Jays and Mets are also seeing increases in attendance, and in turn, revenue.

On the season, the Dodgers, with their massive stadium and fanbase, are once again leading the league in attendance, per Baseball Reference.

2015 MLB ATTENDANCE BY TEAM

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MLB Attendance So Far and a Call for Doubleheaders

At its best, baseball is an outdoor, summer sport. In order to fit 162 games and the playoffs into the calendar, Major League Baseball is forced to start in late March or early April and end in late October or early November when the weather is less likely to cooperate. Attendance is up roughly 500 fans per game in the early part of the season, and the fans have turned out in Kansas City and San Diego after a playoff run and an acquisition-rich offseason, respectively. MLB has publicized shorter games, although it is not clear what kind of effect that would have on attendance. All teams, especially those in the northern half of the country have been able to take advantage of good weather, and MLB should do its best to get fewer games played when the weather is not best for baseball.

Here is a graph showing average per game attendance through Sunday’s games, per Baseball-Reference.

AVERAGE+MLB+ATTENDANCE+BY+TEAM+THROUGH+MAY+2+2015

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