Towards the end of last week, Maury Brown published the local television ratings for the league’s non-Canadian teams at Forbes. For the sport, the news is generally positive. Even as those in some quarters continue to perpetuate the narrative that “baseball is dying,” the data suggest otherwise.
This isn’t to say that Major League Baseball is without its flaws, of course. Greater attention ought to be paid to some areas, particularly to the matter of local youth outreach and accessibility to the sport, in general. As a business, however, baseball is booming. In terms of general popularity, attendance and television ratings suggest that MLB is a major force. An examination of the numbers reveals a series of encouraging trends. For example, we find that (a) many viewers prefer baseball to other available options and (b) winning clubs attract larger audiences than losing ones and (c) a successful Yankees club helps ratings.
Let’s take a look at some of these trends using the data from Brown’s piece, both overall and among teams. Before we begin, a note about ratings versus attendance numbers. Historically, the former respond to recent success more quickly than the latter. Team’s get a big boost after a strong season, with raised expectations for the next year. It takes some planning and expense for fans to actually attend games, though. To watch them on television, meanwhile, requires just a cable subscription and some free time. So expect these figures to be more reactive to success than similar numbers for attendance.
The chart below shows the change in winning percentage for MLB teams from 2016 to 2017 as well as the percentage change in local television ratings.

Eight of the 12 teams to have recorded at least a 20-point improvement in win percentage from last season have seen also experienced a more or less corresponding improvement in television ratings from. Of the four teams not to have benefited from a ratings bump, only the Diamondbacks have actually been good — although the Rays and Angels are each contending for a playoff spot.
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