Tampa Bay’s Second-Half Attendance
This is Michael Lortz’ fifth and final piece as part of his June residency at FanGraphs. Lortz covers the Tampa Bay baseball market for the appropriately named Tampa Bay Baseball Market and has previously published work in the Community pages, as well. You can find him on Twitter, as well. Read the work of all our residents here.
During my month here at FanGraphs, I’ve given an overview of the Rays’ attendance problems, detailed their need to attract millennials, compared them to other small-market teams, and discussed how their marketing strategy differs from local minor-league competition. Today, I want to end my time as June resident by talking about how baseball attendance in Tampa Bay will fare in the second half of 2017.
On June 24th, the Rays played their 41st game at Tropicana Field this year. Their average attendance at that point was 14,930. Of course, this is the lowest average attendance of any team in the Major Leagues, but it is also the Rays’ third-lowest midseason average attendance since 2007. Only in 2007 (when they were still the Devil Rays) and 2015 (the first post-Maddon year) was average attendance lower at the halfway point.
The following graph depicts Rays’ average attendance at Game 41 since 2007.