Over the past few days you may have noticed about a billion pieces on Lonn Trost’s recent comments. In fact, I wrote one, too, and you’re reading it now. The difference is I’m less concerned about Trost and his clear disdain for the — let’s call them the “non-rich” — and more concerned about what this means for baseball as a whole.
But let’s back up a second. In case you’re not familiar with what I’m talking about, Lonn Trost is COO of the New York Yankees. Last week he was answering a question about the Yankees’ new ticket policy, a policy which is designed to do two things: first, force people who intended to purchase Yankees tickets by way of StubHub to use the Yankees after-market website instead, and second, make more money for the Yankees.
Of course, Trost couldn’t come out and say that. Nobody wants to hear how the New York Yankees are going to make more money off the sales of tickets they’d already sold once before. So, while attempting to justify the unjustifiable, Trost did what what most adults do. Namely, he lied. Or, if you’re being more charitable, he was disingenuous. But it wasn’t the lie (or the disingenuousness) that was particularly notable. What was notable was how Trost explained the reason for the new policy.
The problem below market at a certain point is that if you buy a ticket in a very premium location and pay a substantial amount of money. It’s not that we don’t want that fan to sell it, but that fan is sitting there having paid a substantial amount of money for their ticket and [a different] fan picks it up for a buck-and-a-half and sits there, and it frustrates the purchaser of the full amount. And quite frankly, the fan may be someone who has never sat in a premium location. So that’s a frustration to our existing fan base.
Did you catch that? Let’s cut out the fat and run it again.
And quite frankly, the fan may be someone who has never sat in a premium location. So that’s a frustration to our existing fan base.
Hello! That statement has been called elitist and vaguely racist by some and you sure won’t catch me blocking the way of anyone making such a claim. Part of the joy of sitting in a “very premium” seat at Yankee Stadium is apparently not having to sit next to a poor person, and having to do so would compromise the quality of the seat and the ticket and, wow, that’s a disgusting sentiment. It occurs to me, though, that Trost might not be the biggest problem here.
Read the rest of this entry »