New York Market to Affect Series Ratings, But Not Only Factor
Television ratings can serve as a useful representation of interest in Major League Baseball, and in the playoffs, more attention is paid to the sport and more attention is paid to television ratings. Over the years, a decline in ratings has been used as an example of declining interest int he game of baseball. For the most part, the “Baseball is dying” motif is more of a silly meme than actual argument. Baseball games again dominated the last six months of programming on local television. On the whole, MLB drew more than 73 million fans, an increase compared to last season. Over a stretch of six months, there was a daily average of more 400,000 fans attending MLB games.
The first few rounds of the playoffs were a success on television, as well. The National League had the benefit of two great matchups in the division series, which featured the Los Angeles Dodgers against the New York Mets and the Chicago Cubs versus the rival St. Louis Cardinals. Three out of the four division series games went the full five games. The National League Championship Series set itself up for incredible ratings, with the Mets bringing the New York Market and the Cubs bringing not only the Chicago market but also a 100-year championship drought. The television schedule set up well for the series, putting all of the weekday games in a prime time slot on TBS, relegating the Toronto Blue Jays and Kansas City Royals to the daytime on FS1.
The ratings were good for the Cubs and Mets, but the four-game sweep robbed the executives at TBS of the higher ratings a longer and more competitive series would have brought. The Blue Jays-Royals series on FS1 did not produce great ratings, but given certain factors — an afternoon time slot, a fledgling cable cable channel, and a Canadian team — the result was an expected one. Despite the perhaps slightly disappointing factors present in the LCSes, ratings are up overall against last season by close to 20%, with an average of 4.6 million viewers over the first two rounds, which figure doesn’t even account for the millions of viewers in Canada tuning in to watch the Blue Jays.



