Building MLB an International Face Station

I’m a Pete Davidson fan. No wait, fan isn’t the right word. I’m obsessed with Pete Davidson? Fascinated by Pete Davidson? Transfixed by Pete Davidson? I don’t know. But what I do know is that I have spent a confounding amount of time thinking about Pete Davidson. He’s a math equation where I need to solve for x and just when I think I’m getting close, he produces more exes. The strangest part is how I consumed a cornucopia of content about this man before ever consuming any of his actual work. Eventually, I watched a few Saturday Night Live clips and his stand up special and Set It Up, and now I’m a regular Pete Davidson connoisseur. But I only know about Pete Davidson at all because he transcended the comedy corner of entertainment and elevated himself to being a full pop culture icon.
Though Davidson is a pop culture icon, he doesn’t have any obvious ties to baseball (I mean, Set It Up is a baseball movie, but Davidson doesn’t feature in the main baseball scene), so what’s he doing occupying the intro to an article on a baseball website? Well, this particular article is the last of a three-part series on marketing the game of baseball in service of growing the sport, and Pete Davidson is a marketing savant, whether intentional or not. But before further succumbing to the gravitational pull of Davidson’s charismatic wiles, why does growing the game matter at all? Doing so would generate more revenue, but team profit margins really only matter to those with a financial stake in a team. Still, growth matters to those of us with a non-financial stake in the sport because it holds the potential to improve the overall product. For example, more games on national television, more and higher quality media coverage, more kids playing, more teens choosing baseball as their primary sport thus leading to a larger pool of stronger prospects, more folks getting involved with baseball research, and so on and so forth.
Parts I and II of this series approached growth from the perspective of MLB and its teams, making the case for original content to supplement live games by using expanded storytelling situated on the right platforms and with an appropriate level of investment and access to captivate potential converts. Part III plans to take on growth from the perspective of individual players. While individual players would surely feature in the storytelling approach described in the first two parts of the series, here the focus shifts to strategies players might undertake independent of the league or their team. Read the rest of this entry »







