MLB Isn’t Losing TV Revenues Yet
Underpinning the agreement between the players and owners about how to approach this season is an acknowledgement that revenues are going to be down in 2020, no matter when this season starts. To start, the season itself is in jeopardy as the country and world deals with the COVID-19 pandemic. And even if games are played, there are likely to be fewer than the typical 162; some of those games might not have any fans in physical attendance at all. Baseball teams are bound to take a huge loss at the gate compared to previous years. Whether MLB and its individual teams will take similar losses with their television partners isn’t as clear.
Before getting to the television money, though, let’s do a quick hypothetical on ticket sales. Forbes estimated thatin 2018, MLB teams took in around $2.8 billion at the gate. If teams play a half slate of games this year, and get half as much money at the gate in those games, we end up with $700 million in gate receipts and roughly $2 billion in revenue losses over a typical season. Now, if players receive only half their salaries, those losses basically even out. That isn’t to say that there aren’t a large number of associated revenue losses that will keep MLB teams from turning a profit, but even a massive loss at the gate wouldn’t create huge losses for MLB teams by itself. It’s losing television money that would create those losses.
MLB has three relevant national television contracts that amount to around $1.7 billion in yearly revenues, which are split among the 30 teams. There is roughly another $1 billion that comes from the central offices that is split among teams, per Forbes, but that revenue comes from MLB-owned properties like MLB Network, MLB.TV and MLB.com. The television deals are with FOX, TBS, and ESPN. While FOX and TBS air regular season games, most of the value in those contracts for the networks comes in the postseason, as well as the All-Star Game. FOX puts many games on FS1, but those games are on FS1 to gain the network subscribers rather than for advertising; the network suffers very little in terms of actual losses. In addition, FOX’s contract with MLB has already been extended through 2028, providing both groups incentive to work well together. TBS also airs some regular season games, but the bulk of the contract comes from air playoff games, which have yet to be impacted. Read the rest of this entry »

