The White Sox Are Getting a Facelift. They Need a New Head.

The White Sox are going to miss the playoffs in the AL Central, which is the baseball equivalent of failing driver’s ed. It’s disappointing but not particularly surprising; since winning the World Series in 2005, the Sox have made the postseason just three times and won a grand total of three games across all of those trips.
Shockingly, the White Sox have enjoyed remarkable front office continuity over that time. For most of the 21st century, the duo of Kenny Williams and Rick Hahn, in some combination of titles, was running the show. I say “was” because, as you well know, Williams and Hahn were fired on Tuesday.
There’s no structural reason the White Sox can’t be successful. They have history and branding half the league would kill for. They play in the third-largest media market in the U.S., and though they share it with a richer and more popular neighbor, if Houston and Philadelphia and Toronto can spend enough to put out a winning team, so can the White Sox. Most important, they play in the easiest division in baseball, where the last-place club in the AL East would have a decent shot at winning the division.
They’re also lucky enough to have an owner, Jerry Reinsdorf, who cares whether the team wins. Not every team can say the same. Unfortunately, Reinsdorf seems to care how the White Sox win. Read the rest of this entry »