In many cases, no news is good news. But for the Cubs, their broadcasting partner Sinclair, and the new Marquee Network, no news is bad news. While there’s still more than a month to go before the network is on the air, it has yet to reach agreements with Comcast/Xfinity, the largest cable provider in Chicago, as well as RCN and streaming only services like Hulu Live, Sling, and Youtube TV. In his piece for the Chicago Tribune, Phil Rosenthal provides a reminder of where things stand for viewers in Chicago when it comes to seeing Cubs’ games this season:
While Marquee currently has deals in place to run on a handful of carriers, including DirecTV, U-verse, AT&T TV, Charter Communications and Mediacom Communications, it is lost on no one that it’s still negotiating with many others, including Comcast’s Xfinity, the Chicago-area’s largest carrier with an estimated 1.5 million households.
As Rosenthal notes, Sinclair was able to leverage its massive reach across the country, which includes local stations and more than half the Regional Sports Networks that air baseball games, to secure deals with AT&T/DirecTV/Uverse/DirecTVNow, allowing the Cubs and Sinclair to say they reach nearly all Chicagoland homes. But reaching nearly every home and actually airing in those homes are two entirely different things. The deals with Charter and Mediacom aren’t insignificant, as fans in downstate Illinois, southern Wisconsin, Iowa, and Indiana will likely have access to Cubs games in the spring with a cable package. The Cubs didn’t start their own network to reap the benefits of subscriber fees in those areas, however, as getting on cable in homes in Chicago is the big prize and moneymaker.
In Rosenthal’s piece, he notes that the Yankees’ YES network had difficulties getting onto Comcast a few years back. The Yankees’ situation provides an interesting analogue both for its similarities and its differences. While Comcast was in nearly a million homes at the time, none of them were in New York City, where YES Network was available to millions more subscribers. Comcast was a smaller fish for YES, unlike the situation in Chicago. In addition, the dispute ended when Comcast wanted to add Fox News Channel to its lineup and FOX, which owned YES at the time, was able to leverage those negotiations into carriage for YES on Comcast. It’s not clear that the Cubs and Sinclair have the same type of leverage in Chicago. Read the rest of this entry »