For Baseball’s Honorifics and Team Names, an Overdue Reckoning
Last month, in the wake of nationwide anti-racism protests following the death of George Floyd at the hands of police, the Quaker Oats company announced that it would retire the name and logo of its Aunt Jemima brand of pancake mixes and other breakfast foods, acknowledging that its origins are “based upon a racial stereotype.” Other corporations quickly followed suit as the branding for products such as Uncle Ben’s rice, Mrs. Butterworth’s syrup, Cream of Wheat cereal, Dixie Beer, and Eskimo Pie ice cream bars came under closer scrutiny. This remarkable, long overdue reckoning on branding and symbolism, on who we honor and how, had already spilled over into the sporting arena with NASCAR’s decision to ban the Confederate flag from its events and the Minnesota Twins’ removal of a Target Field statue of former owner Calvin Griffith over racist remarks he made in 1978, but last week it advanced on several fronts. The NFL’s Washington Redskins and MLB’s Cleveland Indians (hereafter referred to by the team’s respective city names) both announced that they would consider name changes, while the Baseball Writers Association of America has begun an internal discussion to change the names of two awards on which its members vote.
On the NFL front, in the latest turn of a decades-old battle, Washington announced that the team “will undergo a thorough review of the team’s name.” That came after FedEx, which owns the naming rights to the team’s stadium, requested it do so. Within hours, Cleveland followed suit with a statement saying that the club is “committed to engaging our community and appropriate stakeholders to determine the best path forward with regards to the team name.”
— Cleveland Guardians (@CleGuardians) July 4, 2020
The statement arrived nearly a year and a half after the franchise announced a phaseout of its Chief Wahoo logo, a grotesque and demeaning caricature that in various incarnations had been in use since 1948, the same year that Cleveland won its last World Series. The logo made its last lap around the league in 2018, and did not appear on any of the team’s 2019 uniforms. Read the rest of this entry »