Rob Manfred, Mike Trout, and Knowing When You’re Winning
Mike Trout is the best player in baseball. He has 25 homers (third in the league), a 20.7% walk rate (best), and has contributed nearly five runs on the bases (12th). He’s also made 100% of routine plays, 100% of likely plays, and 100% of even plays in center, good for a 3.4 UZR/150. He’s tied with Jose Ramirez for the league lead in WAR. Mike Trout is good at everything! You know this. I know this. All hail Mike Trout.
Commissioner Rob Manfred recently identified what he regards as a flaw, though:
Player marketing requires one thing for sure — the player. You cannot market a player passively. You can’t market anything passively. You need people to engage with those to whom you are trying to market in order to have effective marketing. We are very interested in having our players more engaged and having higher-profile players and helping our players develop their individual brand. But that involves the player being actively engaged.
Mike’s a great, great player and a really nice person, but he’s made certain decisions about what he wants to do and what he doesn’t want to do, and how he wants to spend his free time and how he doesn’t want to spend his free time. That’s up to him. If he wants to engage and be more active in that area, I think we could help him make his brand really, really big. But he has to make a decision that he’s prepared to engage in that area. It takes time and effort.