How the Royals Proved Hawaiian Bros Island Grill Doesn’t Know Ball

Like many of you, Lilo & Stitch taught me that, “‘Ohana means family,” and Hawaiian Bros, like many businesses, boasts that it has a familial relationship with its employees and customers. But that didn’t stop the fast casual restaurant chain from making a business decision to walk back a promise to its most loyal customers.
At the beginning of the season, Hawaiian Bros announced a Plates for Plates promotion in conjunction with the Royals. Anytime the Royals “plated” six or more runs during a home game, HB Rewards members would be eligible for a free Classic Plate Lunch, redeemable the following day at participating locations. But by May 6, the Kansas City-based restaurant had issued a statement to its rewards members, announcing a change to the Plates for Plates promotion. Now when the Royals score six or more runs at Kauffman Stadium, members of the loyalty program can receive a free Classic Plate Lunch only with the purchase of a Plate Lunch. It’s still a good deal, but going from a no-purchase-necessary perk to one that requires spending a minimum of $12 is a sizable downgrade.
So what prompted the change? In their first 17 home games, the Royals reached the six-run scoring threshold eight times. To start 2025, Kansas City hit the six-run mark just three times over the same number of home games. The promotion’s cashing in at more than twice the rate it would have just one season prior is reason enough for the company to reevaluate, but the Royals amplified the issue for those running the corporate fraternity of Polynesian food by scoring six-plus runs in five consecutive home games from April 21 to April 26.
At this early stage of the season, it is fair to wonder if Hawaiian Bros perhaps overreacted to a hot performance during a soft part of the schedule. Maybe this year’s slate of opponents was less competitive than last year. The Guardians, Orioles, Twins, Rockies, Astros, and White Sox made up the early part of the home schedule in 2025, while this year, the Royals faced the Twins, Brewers, White Sox, Orioles, Angels, and Guardians. Some overlapping opponents and similar vibes across both years, but for the sake of thoroughness, I calculated a weighted ERA- to compare the overall quality of pitching faced in the early going each season. In 2025, that number came in at 103, and in 2026, it was 104, making for a very similar strength of opponent in the visiting dugout. Read the rest of this entry »








