An Update on the State of FanGraphs
First, I’d like to say thank you.
Last week, I shared an update on the state of FanGraphs in light of baseball’s COVID-19-related delays and asked for your help in sustaining the site through this pandemic. The response we saw was incredible. We had the most new Membership signups we’ve had since launching the program in 2016, with 4,618 new Members. We’re so grateful for the baseball community and the kindness and resolve it so often shows. Thank you to all of our existing members and to everyone who became a Member, bought merchandise, helped get the word out on social media, or offered words of encouragement.
Many of you have also asked for an update on our progress, and here it is: the support you’ve shown the site gives us some breathing room, but not as much as is needed. Our yearly expenses include employee salaries and benefits, contributor pay, stats contracts, and server costs. And even though we continue to roll out new site features and publish new content, our daily traffic is still down 60-70%, sometimes more, affecting our ad revenue.
As I said last week, we realize that for many, now is not the best time to ask for help. Many are facing uncertainty. We’re uncertain if baseball will return this season. We don’t know what the advertising market will look like if it does. In order to weather that uncertainty, and to hopefully continue to grow in the future, we need 4% of our users to become Members. That translates to roughly 40,000 Members total. We’re 34.9% of the way there with 13,970 Members currently. We don’t need to close that 26,030-member gap overnight, but if we make our goal, it will help to ensure the site’s future. Read the rest of this entry »
